LUCRE

Meet the dynamic force of beats and business, Daniel Stevens, a.k.a. LUCRE – a DJ, artist, producer, and a globally triumphant entrepreneur. Originating from the vibrant city of Chicago, he not only holds a degree in Economics from Northern Illinois University but also founded the wildly successful gym and lifestyle brand, Premier Fitness. Imagine a fitness haven fused with nightclub vibes – that was Daniel's groundbreaking concept.

In 2020, Daniel shifted his full focus to music, emerging as LUCRE. His distinctive sound has earned support from some of the biggest names in the scene, notably Amelie Lens and Nicole Moudaber. Lens opened her radio show set with his track Infinite Attraction, while Moudaber featured Unicorn on the landmark 450th episode of her radio show In the MOOD, cementing LUCRE as a rising force in the global techno scene.

From performing at Rammstein's official concert afterparty and major global sporting event parties to consistently producing tracks that chart in the Beatport Top 100, LUCRE is a dynamic force on the international music scene. Driven by talent, ambition, and unwavering determination, LUCRE continues to rise rapidly through the ranks of electronic music. With an impressive trajectory, LUCRE is poised to reach the pinnacle of the industry.