New Sincerity Works

Cincinnati's sextet of guitar driven synth indie pop with heart on your sleeve good intentions. Melodious Americana, 80's new wave, meets in a bittersweet emotional mashup.

“A pleasant, refreshing and at times, unexpected trek down the rabbit hole of late 80’s lushness and alternative, power-pop guitar driven bliss. Like bands such as The Talking Heads and The Cars, New Sincerity Works is bursting with the potential to completely rewrite the book of what alternative should be; or what its limitations are.” ALTERNATIVE NATION

“It reminds me of Big Star. It's like if OK GO didn't suck…it's like The Shins without the pretense. A perfect mix of power pop and folk-rock. It's summoning all the best things Wilco ever did…a pretty fucking perfect album.” NOW HEAR THIS MUSIC

The sextet’s music is correspondingly buoyant to bursting, yet meticulously constructed with the same artistry as the lovely sleeve art, presenting luxuriously-produced indie rock, new wave, Game Theory/Posies power pop, 6/8 Britpop swayers, and Midwestern Wilco roots-pop. THE BIG TAKE OVER MAGAZINE

New Sincerity Works picks up where tri-monikered bands (Apples In Stereo) left off in tone of both guitar and sentiment, though taking a decidedly more warped route to get there. Nostalgic and galactic all the same, Wonder Lust perfectly captures studio frustration-cum-triumph. MOXIPOP