Hanson

In 2017, the trio of brothers who make up pop-rock trio HANSON are celebrating 25 years of playing music together, selling over 16 million albums, scoring multiple Grammy nominations and reaching fans from Tulsa to Tokyo while touring the world behind their six studio albums. Doing anything for a quarter century is rare, even more so when you include global fame at a young age, years of touring, writing and recording, founding an independent label, and balancing brotherhood and business. Venturing beyond their success in the entertainment industry, the group has also cemented their path as entrepreneurs with the founding of a small craft beer company and festival. Maintaining the groups fervor for what’s ahead, which has defined their success thus far, in their 25th year together they are still only looking back long enough to be inspired for their future.

To celebrate this landmark year, HANSON has launched a robust anniversary celebration with their Middle Of Everywhere 25th Anniversary World Tour, seeing the band play to sold-out crowds in Europe, Australia, Latin America, the United States and Canada, alongside the release of a new Greatest Hits collection of the same name, which is their first comprehensive collection, spanning their more than two decade career. The double album features hit singles “Mmmbop”, “Where’s The Love”, “I Will Come To You”, “Weird”, “If Only”, “This Time Around”, “Save Me”, “Thinking ‘Bout Somethin’” and many more, including new single “I Was Born,” which NPR Music Calls “Impossible to resist”.

Completing their 25th Anniversary celebration, the pop-rock trio is concluding 2017 with the long-awaited Christmas album Finally It’s Christmas, a follow up to their first beloved 1997 Christmas release Snowed In, accompanied by a limited number of special Christmas concerts. The album was co-produced by Mark Hudson (Aerosmith, Ozzy Osborne, Ringo Starr) who also co-produced Snowed In.

Founded in 1992 at ages 11, nine and six, brothers Isaac, Taylor and Zac spent their first five years building a fanbase as an independent band in Tulsa, OK, performing both classic rock ‘n’ roll and soul music and their own original material, to form their own unique blend of harmony-driven, soulful pop-rock. This unlikely focus was forged by an early introduction to music from the 1950’s and early 60’s, with the young brothers citing influences from Aretha Franklin to Otis Redding, The Beatles, Elvis, Little Richard and Chuck Berry. These influences formed the bedrock of their musical inspiration, helping to forge their signature sound which incorporated strong melodies and song craft, as well as reverence for their musical forefathers.

After five years and two independent albums, HANSON released their major label debut in 1997, and saw a meteoric rise with the international smash single “Mmmbop” from the album Middle Of Nowhere, which garnered multiple Grammy nominations and five consecutive top 40 singles, including “Where’s The Love,” “I Will Come To You” and “Weird”. Continuing the momentum with their critically acclaimed sophomore release This Time Around, more hit singles and extensive touring deepened the band’s connection with their fans, and helped to cement their place as one of the world’s leading artists.

After a record label merger nearly derailed the release of their second album, in 2003 HANSON decided to found their own independent 3CG Records. The decision to form the label was ahead of its time with few high level mainstream artists choosing to self release, but with the new label the band was able to establish stability in a very turbulent music business, starting a new era for themselves. Their first independent release, Underneath in 2004, was a #1 Billboard Independent Album, and helped establish HANSON as one of the most successful independent bands to date. Since then HANSON has released 3 more studio albums, The Walk, Shout It Out, and ANTHEM, as well as an ongoing stream of special products and live albums through their label, and toured the world, continuing to focus on cultivating a vibrant global fanbase. The group has sold over 16 million albums to date.

In 2007, they launched a grassroots campaign to help combat poverty and provide HIV/AIDS relief in Africa (TakeTheWalk.net), hosting one-mile barefoot walks with thousands of individuals committed to the cause. In 2013, the group diversified its brand with the founding of their Hanson Brothers Beer Company, and in 2014 established The Hop Jam Beer and Music Festival, based in their hometown of Tulsa, OK, which brings artists and brewers from all over the world to one of the country’s leading Craft Beer and Music Festivals with 40,000 in attendance.

HANSON has never been driven by trends or fame, but instead is fueled by the personal drive to create great art, inspire connection and cultivate community. Those qualities are at the root of the band’s longevity and lasting connection with fans.