Polarity

POLARITY isn’t your status quo band and they have no intention to be. “We’ve always been the black sheep of the Toronto Music Scene” says guitarist Mike Sitana, “when we send our music to venues and promoters, we get responses stating that we’re either too heavy or not metal enough” he says while laughing. The band’s style of Alternative rock isn’t one Toronto’s indie music scene is used to hearing but that doesn't stop the band from packing their shows in Toronto and with the upcoming release of their highly-anticipated full-length album, Action Potential, the venues POLARITY will be poised to sell out will only get bigger.

The band’s music takes you on an emotional rollercoaster ride where the landscape of sounds shift from harsh and aggressive to transcendental and ethereal in seamless seconds all while the vocals ooze with soul and range from vulnerable and honest to powerful and in demand. The emotional charge in the music is evident, heartfelt and honest and the band’s mission has always been to create music with substance that goes deep. “Often times people tell us they don’t only hear us but they feel us, which is a huge compliment” states the band’s vocalist, Jasmine Virginia. “We want our music to evoke emotion, because in todays fast paced world, being witness to emotion and feeling something stirring deep within your own soul is sacred”.

With the release of their most ambitious album on the horizon POLARITY is excited for what the future will bring. “We want to change the perceived notions of popular songwriting” says guitarist Jason Swait, and the band is confident Action Potential does just that. Alongside time signatures not used in traditional rock, keep an ear out for creative song structures and concepts such as those heard in the opening track, Rotator, which plays as a palindrome both musically and lyrically. Action Potential already has the support of industry heavy hitters such as three-time Grammy-winning producer David Bottril, who has deemed POLARITY ‘Cinematic Rock’ and mentored the band throughout the recording of the album. It’s also received high praise from mastering legend Joao Carvalho stating Action Potential to be one of the most intensive and fun recordings he'd ever worked on. “When we really think about the people who believe in our band and have helped us create this album, we have to pinch ourselves; it’ a dream come true.” says drummer Eric Zimmerman.

POLARITY has been a do-it-yourself band since their formation in 2008. Most bands they started in the scene with have all but fallen into obscurity while POLARITY is stronger than ever and getting ready to take on the world. Their perseverance and aptitude for hard work is exemplified by the hundreds of self-booked shows played across Canada, their catalogue of original music, including a 2009 album, 2011 EP, a 2012 single, and many self produced music videos with a Youtube channel showing half a million views.