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Workshop | Making Your Music Work for You | presented by Swallow Hill Music
Saturday, December 9th, 2017
1:30 PM
MAKING YOUR MUSIC WORK FOR YOU: Paths to Sustainability The current music industry can feel like a wide-open Wild West with no structure, no sheriff, and where every person is left to find their own way without a guide. Today’s professional musician, like other small business owners, has to wear many hats—creator, producer, accountant, marketer, technologist, social media expert, fundraiser, and more. To many people, those disparate tasks can feel overwhelming. How do some musicians find the path to a sustainable, profitable, and satisfying career? Successful musician-entrepreneurs have key behaviors in common, and have learned similar “big lessons.” In the Making Your Music Work workshop, we will share those ideas, lessons, and best practices to get you ready and excited to apply them to your own career. The workshop includes discussion of portfolio careers, goal-setting and planning, communications strategy, and finances. Presenter Erin McGrane will share insights from her work with artists across discipline through Artist INC (musicians, writers, painters, filmmakers and more); private consulting; and her personal experience as a full-time performing artist for 16 years. The workshop concludes with audience Q&A, so bring your questions. INSTRUCTOR: Presented by Erin McGrane, peer facilitator and workshop presenter for Artist INC, a professional development program empowering artists of all disciplines to shape their careers and grow their businesses. Erin is a career performing artist; musician and songwriter; film, theater and commercial actress; and the "Penny" in Victor & Penny, a Prohibition-era jazz duo with Blue Man Group guitarist, Jeff Freling. Victor & Penny are 3-time Official Showcase artists for the prestigious Folk Alliance International as well as former Escape to Create Artists in Residence. The duo is currently touring the US, having made over 1,000 public appearances and traveled over 200,000 miles through 39 states in the last 5 years. Erin has also managed a number of successful crowdfunding campaigns for her creative projects and is available for private consulting. Erin holds a B.A. in Theatre – Performance from the University of Missouri-Kansas City.